Shimano Fest in Brazil

Since 2010, Shimano Latin America, a sales office in Central and South America, has held Shimano Fest annually, with the aim of creating new bicycle and fishing cultures and enhancing the Shimano brand power. This year, the event was held for the first time in Săo Paulo, the largest city in South America. A total of 15,000 people participated in the two-day event (cf. 1,700 people in the first event).Shimano Fest is designed to provide visitors with opportunities to watch races with leading professional riders.